Will Article Marketing Work for a Larger Business?

Article marketing has, for countless years; been viewed as a great way for businesses to grow their brand and market their products and services to their audience. Known predominately for being an ideal path for smaller businesses to see growth, the larger businesses are now asking; is article marketing the right path for me?

Article Marketing

As a cog in an overall strategy; article marketing can be a fantastic tool for businesses of all sizes and all industries to witness growth and by establishing a strong authorship, in association with a company, a great deal of credibility can be gained.

Steps in Article Marketing

Here are our top tips that can help ensure that your business, whatever size it may be, can benefit from an article marketing strategy…

• Create articles that have a general link to your business/services. By creating general articles, without directly mentioning your business name in the content body; you are able to provide sufficient content that may quite greatly benefit the audience and in effect boost your online rankings (Google now adores nothing more than genuine, good quality articles)
• By placing links to your website in the resource or author bio boxes of submissions; you provide that all important link to direct readers straight to your website.
• It is possible to make the most of your resource/author bio boxes by including profitable keywords within your descriptions…the more profitable the better.

Whatever your business size; do not immediately shrug off the impact of article marketing; when done right you would be surprised as to just how effective this can be within your online marketing strategy.

Yes, article marketing can absolutely work for a larger business, if it’s done strategically and aligned with the brand’s goals. While it’s often associated with small businesses or solopreneurs, larger companies can leverage article marketing to build authority, drive traffic, and support SEO.

 Why Article Marketing Works for Larger Businesses:

1.  Thought Leadership & Brand Authority

Publishing high-quality articles helps position your brand as a leader in the industry.

• Showcase expertise

• Educate your audience

• Gain trust in B2B and B2C markets

2.  Boosts SEO & Organic Traffic

Articles give you a chance to:

• Target long-tail keywords

• Earn backlinks naturally

• Improve domain authority

• Increase site visibility

Google loves fresh, relevant content—and that’s what article marketing provides.

3.  Content for the Entire Funnel

Larger businesses can use article marketing to:

• Attract new visitors (TOFU: Top of Funnel)

• Nurture leads (MOFU)

• Convert prospects (BOFU)

Example:

• TOFU: “Top 10 Project Management Trends in 2025”

• MOFU: “How Our Platform Helps You Manage Hybrid Teams”

• BOFU: “Why 5,000+ Teams Chose Us: Real Case Studies”

 How Larger Businesses Should Approach Article Marketing:

 Have a Content Strategy

• Plan around pillars & clusters

• Focus on audience personas

• Tie every article to a business goal

 Quality > Quantity

• Invest in professional writers or an in-house content team

• Publish authoritative, data-backed, and valuable content

 Use Distribution Channels

• Repurpose articles across:

  • LinkedIn

  • Email newsletters

  • Medium

  • PR websites (e.g., Business Insider, Forbes)

 Track Performance

• Use tools like Google Analytics, SEMrush, Ahrefs to track:

  • Traffic

  • Engagement

  • Lead generation

  • SEO ranking improvements

 When Article Marketing Might Not Work:

• If content lacks value (just fluff)

• If it’s not consistent or SEO-optimized

• If articles don’t match the audience’s needs or funnel stage

In Short:

Yes, article marketing works—at scale. It’s just no longer about spammy directories or keyword-stuffing. It’s about creating rich, valuable, and targeted content that aligns with a brand’s larger digital strategy.

Would you like a sample article strategy for a large business in your industry or a content calendar template?

Will Article Marketing Work for a Larger Business?