Within the past few months, it has become clear that within online marketing; nothing is now deemed more important than content, with the phrase content is king having been thrown around more than a few times.
Google’s latest algorithm change indicated that the search engine now demands businesses to ensure they put a stop to the drones of poor quality, link bait content and now concentrate on producing high quality content that may provide a real service to online users. Quality is now the central focus of Google’s algorithm and will need to be the focus of, all online marketing strategies.
The Benefits of Blogging for Business and Marketing
With such prominence placed on content; there is no doubt that you will have been urged to incorporate an onsite and perhaps offsite blog and actively participate in guest blogging but many may have wondered why? Why this once neglected tool has now made it to the forefront of online marketing success.
Here are the top benefits of a blog; by remaining aware of these benefits you will soon find yourself wondering how you ever managed without one.
The Benefits of Blogging for Business
- Reach your audience- A good quality blog, fitted with engaging posts is a great way to quickly target that niche audience that other platforms (particularly broad social media platforms) simply do not allow.
- Take charge- By creating a blog, your business takes the reigns to determine just how you appear to audiences. By taking control of the content, tone and style; you hold the key to how your audience interprets your business acumen.
- Push yourself- Social media platforms are a great way to talk to your audience but you are limited on just how much you can say. With a blog, you are in the position to go one further and truly refine what you want to say and how.
- Improve Page Rank- Nothing is more beautiful than a boost to your page ranking and with high quality, regularly updated content; your business can gain improved traffic direct to your website.
- Visibility- Online marketing should do exactly what it says on the tin; market your business. With good quality blogs your business markets itself at an increasingly improved level and gets further noticed.
- Easy on the pocket- A blog is your greatest ally in the online battle and costs little to nothing to maintain. Make use of it in the right way and your business will grow without shrinking your wallet.